How to know if your social media campaign may suck?
Let’s cover the do’s and don’ts of social media marketing. In social media marketing, you don’t want to be insensitive, you don’t want to overreach, and you do not want to alienate your consumer base.
For example in 2012 American Apparel launched the campaign during Hurricane Sandy. The campaign’s goal was to Target consumers during the storm that might be in a “lockdown” situation. The ad read as so.
“In case you’re bored during the storm 20% off everything the next 36 hours. Offer available to States Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia, and Maryland. Just enter sandy sale at the checkout”.
Now that’s something you don’t want to see going across your social media streams during what some called the storm of the century. I’m sure you can imagine that led to some heavy backlash in American Apparel’s social media streams. Which brings us to our next point of social media campaigns, The SOCIAL media. When launching a social media campaign you will be in a unique position as far as how to measure consumers reactions to the message being sent. The general nature of social media allows the target audience to actively take part in the campaign’s activity. Through comments, shared images and videos your social media campaign can take flight and soar or crash and burn. Which brings us to the “don’t” of social media campaigns and that is overreaching.
With social media, comes a social responsibility to allow your consumer’s voices to be heard. It might at first seem like a good idea to go through your social media streams and delete all the negative comments and remove customer reviews that don’t show your product in the best light. However, doing so only adds fuel to the fire. Once something is online, it’s there for good. So instead of overreaching and making your consumers feel unheard. Take the time to turn those negative reviews into customer service opportunities.
Customer service is key to any successful business and one way to be sure you’re not alienating your consumers is through customer service. Now customer service and social media can go together like milk and honey. Whenever a customer has an issue and they used your social media campaign to voice that issue, have a representative respond directly to that customer and give them that one on one interaction they deserve. That way your company looks great for giving the service consumers want and that simple interaction in full view of the public’s eye makes the consumers feel like they matter to your brand and your brand matters to them. This type of reputation management for social media is vital to survive online in the years coming.
Now that you know a bit of what to say, and when to say it. How you go about tracking that social media campaign content and effectiveness can be a tricky endeavor. When done right you can clearly see the reach your social media campaign has. But if you want to get into the numbers of social media marketing campaigns then you will use two tracking methods.
You will have at your disposal, Ongoing analytics, and Campaign-Focused Metrics. Ongoing Analytics – is monitoring overall conversation around your social media campaign and how the consumers view your product, brand or company. However Campaign-focused metrics will allow you to understand the targeted marketing initiatives and may vary depending on your social media campaign.
When all is said and done, the best thing about social media is that you can easily see what worked and what didn’t work. You can tell the good from the bad by simply following the social media streams and analyzing the data. You can then figure out what to improve on, make changes to and even see if something might have been unnecessary altogether.
I would like to leave you with one amazing example of a social media campaign gone right. Red bull launched a social media strategy with the goal to drive awareness of the brand’s extension. They wanted to boost sales and awareness for their tropical flavored drink “Summer Edition” in the Australian market. So their solution was to run Ads with a firm focus on simplicity and brand building. Red Bull set the course for their new campaign with a promotional tease just before the summer season. They incorporated yellow filters across a range of images and videos portraying your typical summer days. The brand was twice as likely to be associated with #thissumer hashtag trend as any of its nearest competitors. The results were of course outstanding. Red Bull seen a 10-point life in top-of-mindawareness, 9-point life in favorability, 7-point drop in the unconvinced market and a huge 1.2million consumers reached by simple campaign. So like every social media site, you have to know how to manage the stream and how to engage the consumers across these different social platforms in order to leverage your campaigns full potential.
If you’re taking part in social media campaigns it’s imperative to always understand how you’re doing. is your content having the desired effect on your consumer base? Are you meeting the goals your company set out to meet? This is why we follow social media marketing campaigns and it is always important to know early, if your social media campaign sucks!
This is the collective work of the LES team. We aim to provide helpful and up to date information about online growth. If you haven't already, be sure to subscribe to our newsletter!
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Recent Comments
- merrell outlet store on The Battle of Apples & Chocolate: Online SEO is Bigger Than You Know
- Michael Anderson on 10 Top Venues to host Business Events in the Pittsburgh Area.
- Theresa Fowler on Stop Your Social Media Campaign From Sucking!
- Howard B. on 10 Top Venues to host Business Events in the Pittsburgh Area.
- August on Stop Your Social Media Campaign From Sucking!
Recent Posts
- 40 Powerful Digital Marketing Tools For 2019 January 7, 2019
- Why you should only use white hat seo for local businesses! September 30, 2017
- The Battle of Apples & Chocolate: Online SEO is Bigger Than You Know June 20, 2017
Pingback: ivermectin horse wormer
Pingback: fuck google
Pingback: child porn
Pingback: child porn
Pingback: grandpashabet
Pingback: ivermectin 2
Pingback: meritroyalbet giriş
Pingback: ivermectin for humans
Pingback: buy stromectol for humans
Pingback: meritroyalbet
Pingback: elexusbet
Pingback: eurocasino
Pingback: meritroyalbet
Pingback: madritbet
Pingback: cost of stromectol medication
Pingback: durvet ivermectin
Pingback: buy stromectol tablets
Pingback: luckyland slots casino sign in
Pingback: madridbet
Pingback: stromectol
Pingback: ivermectin ken
Pingback: ivermectine
Pingback: eurocasino
Pingback: eurocasino
Pingback: tractor supply ivermectin pills
Pingback: tadalafil indian brands
Pingback: ivermectin 4
Pingback: 30 furosemide 20 mg
Pingback: trcasino
Pingback: furosemide 10 mg
Pingback: meritking
Pingback: meritroyalbet
Pingback: meritking
Pingback: ivermectin over the counter
Pingback: omnicef pricing
Pingback: cephalexin med
Pingback: ciprofloxacin pill
Pingback: buy generic cialis online from india
Pingback: cialis walmart
Pingback: ciprofloxacin nausea
Pingback: where to buy ivermectin pills
Pingback: taking azithromycin
Pingback: ivermectin purchasing
Pingback: prescription cialis prices
Pingback: cheap doxycycline tablets
Pingback: cheap cialis without prescription
Pingback: ivermectin bnf
Pingback: flexweld keflex
Pingback: cialis goodrx
Pingback: viagra connect form
Pingback: buy viagra online
Pingback: usa casino free spins no deposit codes
Pingback: ivermectin lice oral
Pingback: ivermectin purchasing
Pingback: cheap tadalafil
Pingback: free money bonus casino
Pingback: cheap cialis india
Pingback: meritroyalbet
Pingback: buy generic viagra in us
Pingback: steroid side effects
Pingback: ivermectin uk boots
Pingback: tadalafil tablet
Pingback: cialis usa
Pingback: buy tadalafil no prescription
Pingback: molnupiravir when will it be available
Pingback: 1carnival
Pingback: tadalafil uk prescription
Pingback: cost prednisone 20mg
Pingback: what is prednisone 20mg
Pingback: tombala siteleri
Pingback: mylan tadalafil canada
Pingback: cialis canada
Pingback: cialis walmart
Pingback: sildenafil pills prescription
Pingback: buy sildenafil pills from canada
Pingback: ivermectin dosage
Pingback: cheap generic cialis from india
Pingback: tadalafil online india
Pingback: baymavi
Pingback: baymavi
Pingback: sildenafil tablets
Pingback: cialis generics
Pingback: how to order cialis pills
Pingback: buying cialis
Pingback: tadalafil wiki
Pingback: ivermectin ebay
Pingback: female viagra
Pingback: viagra vs cialis
Pingback: how to get ivermectin
Pingback: cheap viagra oral jelly pp
Pingback: stromectol nz
Pingback: provigil uk order
Pingback: provigil online
Pingback: meritroyalbet
Pingback: buy generic cialis
Pingback: buy tadalafil powder
Pingback: tadalafil kaufen
Pingback: buy prednisone sale
Pingback: cialis pills
Pingback: stromectol price
Pingback: ignition casino how to use bonus funds
Pingback: ivermectin india
Pingback: how much does ivermectin cost
Pingback: ivermectin australia
Pingback: stromectol price
Pingback: is ivermectin safe for humans
Pingback: stromectol walgreens
Pingback: ivermectin ontario
Pingback: Anonymous
Pingback: ivermectin ireland
Pingback: cost of stromectol
Pingback: how much is ivermectin
Pingback: ivermectin lotion
Pingback: stromectol tablets for humans
Pingback: stromectol pill
Pingback: ivermectin 3 mg tabs
Pingback: stromectol price usa
Pingback: ivermectin 0.08%
Pingback: molupiravir
Pingback: ivermectin withdrawal time
Pingback: imask
Pingback: Anonymous
Pingback: chloroquine drug
Pingback: buy 10 clomid pills
Pingback: tamoxifen ca
Pingback: aralen 200mg buy
Pingback: rx tizanidine
Pingback: flccc ivermectin
Pingback: front line critical care alliance
Pingback: albuterol price in uk
Pingback: online ivermectin
Pingback: ivermectin horse paste for humans
Pingback: sildenafil rezeptfrei kaufen
Pingback: roman viagra
Pingback: generic name for cialis
Pingback: stromectol cvs
Pingback: albuterol 26 mg
Pingback: stromectol uk buy
Pingback: low cost viagra with a prescription
Pingback: sildenafil citrate tablets 150 mg
Pingback: cheap sildenafil 100mg
Pingback: cialis sale
Pingback: cialis without a doctor prescription canada
Pingback: viagra for sale
Pingback: meritroyalbet
Pingback: meritroyalbet
Pingback: meritking
Pingback: eurocasino
Pingback: eurocasino
Pingback: meritroyalbet
Pingback: madridbet
Pingback: eurocasino
Pingback: elexusbet
Pingback: meritking
Pingback: sildenafil citrate tablets 100 mg
Pingback: cialis 20mg generika
Pingback: ivermectin coronavirus
Pingback: canadian pharmacy cialis 20mg
Pingback: high point pharmacy sildenafil $75
Pingback: where can i buy viagra over the counter
Pingback: coupons for sildenafil
Pingback: buy generic tadalafil 20 mg from india
Pingback: ventolin nz
Pingback: ivermectin canada
Pingback: drug provigil
Pingback: priligy tablets
Pingback: stromectol for sale otc
Pingback: gabapentin 700 mg
Pingback: cost of zithromax
Pingback: combivent 20 100 mcg
Pingback: stromectol tablets uk
Pingback: modafinil legal us
Pingback: hydroxychloroquine 200mg for sale online
Pingback: dapoxetine 10 mg
Pingback: cheap deltasone
Pingback: hydroxychloroquine
Pingback: best place to play online roulette
Pingback: gabapentin 25 mg
Pingback: furosemide 20mg
Pingback: amoxicillin price
Pingback: walmart pharmacy refills
Pingback: viagra costa rica
Pingback: brand viagra australia
Pingback: viagra cheap alternatives
Pingback: azithromycin can you buy over counter
Pingback: azithromycin otc
Pingback: how does ivermectin work scabies
Pingback: ivermectin walmart
Pingback: buy cialis online uk
Pingback: benefits of dapoxetine
Pingback: cheap cialis online pharmacy prescription
Pingback: stromectol 3 mg tablet
Pingback: ed med
Pingback: common side effects of lisinopril
Pingback: viagra generic name
Pingback: azithromycin (zithromax) for sale
Pingback: generic cialis
Pingback: aerosol cu ventolin
Pingback: pharmacy prescription net buy zithramax
Pingback: stromectol tablet price
Pingback: how long before ivermectin works
Pingback: tadalafil daily india
Pingback: stromectol ivermectin for humans
Pingback: buy tadalafil 100mg
Pingback: prednisone 200 mg price
Pingback: buy propecia 5mg online
Pingback: amoxicillin in uti
Pingback: buy viagra hcmc
Pingback: buy cialis online canada paypal
Pingback: viagra sale galway
Pingback: how to buy viagra at boots
Pingback: order cheap cialis
Pingback: purchase cialis online cheap
Pingback: indian keto diet
Pingback: cialis 20mg dosage
Pingback: chewable sildenafil
Pingback: sildenafil pills
Pingback: spedra versus viagra
Pingback: viagra over counter
Pingback: sildenafil medication cost
Pingback: cvs viagra cost
Pingback: sildenafil 25 mg tablet
Pingback: levitra medication
Pingback: senior dating sites for free
Pingback: levitra 20mg tablets price
Pingback: discount viagra
Pingback: diclofenac sodium gel
Pingback: viagra substitute
Pingback: vardenafil grapefruit interaction
Pingback: sildenafil 50mg coupon
Pingback: tadalafil 20mg cost
Pingback: sildenafil 100mg prescription
Pingback: cialis overdose
Pingback: viagra for females
Pingback: cheap cialis
Pingback: sildenafil 100 mg
Pingback: 5mg cialis cost
Pingback: cheap viagra
Pingback: cialis price australia
Pingback: ativan buy canada
Pingback: 20mg for sale
Pingback: buy united kingdom
Pingback: 20mg for sale
Pingback: buy united kingdom
Pingback: instant cash advance caldwell
Pingback: glenn tinder
Pingback: cash advance loan san antonio
Pingback: sildenafil diabetic retinopathy
Pingback: viagra retinal detachment
Pingback: tx payday loans
Pingback: cash advance loans elkhart
Pingback: buy in miami
Pingback: cialis in europe
Pingback: how to purchase viagra pills
Pingback: generic cialis 20mg online
Pingback: buy cialis online best price
Pingback: cialis buy online india
Pingback: online pharmacy cialis australia
Pingback: cialis 20mg price walmart
Pingback: sildenafil dosage 200 mg
Pingback: comprar cialis online 2017
Pingback: cialis 100mg india
Pingback: otc cialis us
Pingback: viagra tablets order low cost
Pingback: buy generic cialis fast shipping
Pingback: 30 tablet free trial cialis
Pingback: generic viagra online 50mg
Pingback: otc viagra pills
Pingback: buy real viagra online south africa
Pingback: buy sildenafil 20 mg
Pingback: buy viagra low cost
Pingback: low cost viagra tablets buying
Pingback: buy sildenafil 100mg uk
Pingback: generic cialis 40mg
Pingback: comprar viagra pfizer
Pingback: cialis otc at walmart
Pingback: cialis otc walgreens
Pingback: buy sildenafil usa
Pingback: comprar sildenafil
Pingback: viagra pill cost canada
Pingback: cialis reviews reddit australia
Pingback: cymbalta foggy head
Pingback: duloxetine for neuropathy
Pingback: keflex and stomach pain
Pingback: dog cephalexin dose
Pingback: celebrex liver damage
Pingback: celebrex 200mg price
Pingback: zithromax indications
Pingback: expired amoxicillin safe
Pingback: amoxicillin cause yeast infection
Pingback: viagra dick australia
Pingback: buy viagra online japan
Pingback: buying sildenafil in mexico
Pingback: womens viagra for sale south africa
Pingback: roman cialis cost australia
Pingback: pfizer cialis otc
Pingback: plaquenil stopping
Pingback: prozac vs paxil
Pingback: metformin insulin resistance
Pingback: neurontin for depresion
Pingback: propecia prescription doctor
Pingback: acacia allergy synthroid
Pingback: diflucan indication
Pingback: dapoxetine south africa
Pingback: clomid and fertility
Pingback: prednisolone oral solution
Pingback: doxycycline lyme
Pingback: ventolin purchase
Pingback: ivermectin lotion
Pingback: zithromax z pak
Pingback: buying lasix over the counter
Pingback: amoxicillin 875 tablet
Pingback: business ethics utilitarianism essay
Pingback: help me essay
Pingback: write my essay for me please
Pingback: how to write a good research paper
Pingback: nursing essay writing service
Pingback: pastillas viagra
Pingback: viagra 50mg
Pingback: buy liquid cialis online
Pingback: what is zithromax z pak
Pingback: wat doet viagra met je bloeddruk
Pingback: how viagra works video
Pingback: wvzjudys
Pingback: Social Media Manager – Life Experience Solutions Social Advertising – internetmarketing
You really make it seem so easy with your presentation but I find this topic to be really something that I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!
I couldn’t resist commenting. Exceptionally well written!
Hey There. I found your blog using msn. This is a really well written article.
I’ll make sure to bookmark it and return to read more of your useful information.
Thanks for the post. I’ll certainly return.