Let’s get to the point. I’m not going to give you a long boring spill about how brick and mortar businesses are very much reliant on digital marketing more than ever now.
Everyday there are new studies showing that close to half of global retail consumers will research a product/service online before making a buying decision. Your online reputation plays a major factor in whether or not consumers will throw you their hard earned cash, so we want to make sure you have the right digital tools to protect your brand and spread the goodness of it.
We will be covering online media creation, web analytics, keyword analysis, online reputation management, social media, email marketing and other digital management tools that will make your 2019 a lot less stressful!
We grouped them into 5 main groups: – Analytics and Keyword Analysis Tools – Social Media Research and Scheduling – Lead Conversion and CRM Tools (Email Marketing) – Productivity and Project Management Tools – Content Curation and Digital Media Design
Analytics and Keyword Analysis Tools
Google Analytics – This free analytics tool is part of the Google Marketing Platform brand. Google analytics allows you to see precisely who has visited your site, what region they’re located, which marketing channel your visitor has cake from and so on. Having the knowledge of who and how someone interacts with your website is the first step to optimizing for more leads.
Hotjar – Hotjar is really a hidden gem. Literally and figuratively. With this service you embed coding into your website. This allows you to analyze recordings of visitors to your site. You get to see where they click, if they scroll and what area their mouse gravitates to. From heat maps to customer surveys, Hotjar has analytics covered.
Yoast – Yoast is an seo plugin used by thousands of bloggers. It’s systems simplifies search engine optimization tasks for your posts and pages.
Semrush – This is one of the more popular third party seo/ppc tools. It makes it easier to understand google paid and organic search. You’ll be able to also track your “map” listings, which is huge for local seo.
Keyword Planner – Google keyword planner is a free tool provided by google that allows you to search for keyword ideas and estimated search volume. The tool will also give you what companies are paying “ppc” for certain keywords. This free tool is where you need to start if you have a low budget for keyword analysis.
Answer the Public – Find out what questions the public is asking. This keyword tool is unique in that it shows actual questions people are inquiring about instead of just keyword terms.
Ubersuggest – This top digital marketing tool snowballs off your main keyword and creates long tail keyword terms. It also has a difficulty analyzes tool that estimates how much it will take to rank for certain keywords.
Buzzsumo – Buzzsumo allows you to track mentions of your competitors as well as your brand along with any keyword that is related. Buzzsumo’s best feature is it’s content discovery tool in which you can find the world wide web’s most shared and liked content.
Social Media Research and Scheduling
Knowem – Want to figure out of the name you just decided for your business is available on all social media platforms? Look no further. Just put in your brand name and it will display which url/handles are available on the web.
Brand24 – Look across forums, blogs, social media platforms and everywhere else on the web for your brand mentions. Reputation management is huge online, so this is a good way to keep track of what people are saying about you.
Hootsuite – Hootsuite has been in the social media marketing game for awhile now. Like the other management platforms, you can research and schedule content updates to your social sites.
Traackr – Influencer marketing is a new term but old technique. It’s basically getting celebrity endorsements to sell your product. With Traackr, you can find those influential people on their social platforms, measure their reach and then negotiate prices with them.
MeetEdgar – Social Media Scheduling is on the rise. If you’re a small business or one man show, this tool will help you organize and send out your message while you’re sleeping.
Tailwind – This social media tool is most recognized for it’s Pinterest capabilities. You can automatically repin posts based on specific audience metrics. An instagram posting tool comes with this as well.
Lead Conversion and CRM Tools Email Marketing
Getresponse – One of the top email marketing systems that is available. Start with customized capture pages/forms and finish with automated customized emails that are sent out at any time of the time. Look at open rates and do A/B testing to really dial in with your marketing message.
Gravity Forms – Gravity forms is a wordpress plugin that makes advances optin forms. There is no limit to the values and questions that you can change, directing your visitors into a easy conversion. Smooth your way in with the right questions and multi-step actions.
Sumo – Sumo is a handy ecommerce tool that improves sales with techniques such as cart abandonment pop ups. This app integrates with all the major crm and email marketing platforms.
Optimizepress – This lead conversion tool is designed to create pages to look like your wordpress site. Edit your pages in real time to work fast.
Clickfunnels – Clickfunnels is an great conversion system that has stood the test of time. Create a “funnel” of landing pages that leads your customers to a sign up or sale.
Convertkit – This is an email marketing automation tool that helps businesses and bloggers grow their online audience with sign ups. Convertkit prides landing pages and sign up form templates to make the full process of capturing to closing simple.
Leadpages – One of the leading conversion tools used by marketers worldwide. Leadpages is a service that comes with high converting landing pages that have been tested by the best of the best in affiliate marketing. The templates are easy to change which makes having this tool a time saver.
Thrivecart – This shopping cart platform offers 1 click upselling, A/B testing and funnel building. It also allows for integration with Infusionsoft to collect payments on your website.
Zoho – Zoho Office Suite is another great crm tool that has numerous sale and marketing tools. The tool can also be used as an free email service.
Hubspot – Hubspot has a whole marketing suite that is well worth looking into. They have a combination of a marketing, sales and service hun that provides you ever tool needed to build relationships and close deals. Check out their free plans asap!
Mailchimp – This free email marketing service is one of our first choices when starting your list building. Collect emails and send out responses!
ActiveCampaign – This all-in-one crm system allows for smooth automation. Step your email marketing automation with data driven trigger campaigns built within the ActiveCampaign software.
ClickMeeting – Webinars are on of the biggest conversion tools out right now. ClickMeeting is a excellent way to show live demonstrations and convert those visitors into paying customers.
Productivity and Project Management Tools
Zapier – Zapier allows you to connect your apps and automate your workflow. For example, if you could have a capture form by GetResponse send the data to google sheets and then export it Soho CRM. All third party tools, used together in one workflow.
Asana – This work management platform allows you to drag and drop task within projects. With the progress bars set up, assign a task to a member and watch it go from started to complete.
Basecamp – With basecamp you can create client facing and internal folders, create tasks, track meetings and share documents with your team all within a shared calendar. Assign task and increase accountability.
Slack – Use direct messaging and chatting with this tool to communicate with team members. This service also has video and screen sharing capabilities.
Todoist – This is a “to do” list app that allows for collaboration on projects. You have the ability to assign task to people you work with through different organized color schemes. Drag and drop your progress and notes easily.
Content Curation and Digital Media Creation
Buffer – Content curation at it’s finest. Simply add the app or extension to your browser, grab content you love and schedule it instantly.
Snip.ly – This tool allows you to add an call to action button to every link you share. Example, you share content from NFL.com and it allows you to add your own personalize button to redirect to your site. Check this tool out if you are in the affiliate marketing arena!
Feedly – Feedly is another content curation tool that allows you to subscribe to feeds, save content from sites and even directly share your interest from your Feedly interface. Another tool good for bloggers.
Animoto – Looking to create beautiful slideshow videos? Try this service out. You will be able to add custom text and effects with music.
Canva – With some much content being displayed on these social platforms, it’s hard to keep your audiences’ attention. This is why captivating visuals are important when thinking about your marketing campaign. Canva allows you to design and create visual graphics from scratch. Social media templates are already created, saving you valuable time when customizing for each platform.
Freepik – Freepik gives you access to over 1 million icons, photos, vectors and more with a monthly subscription. You can find stock photos without worrying about copyright issues.
Lumen5 – Artificial Intelligence is here! This tool uses AI to turn your content from your blog articles into videos.
Adobe Spark – Developed by Adobe Systems, this free tool allows you to create branded graphics that you can share on your platforms. Create slides and videos with your unique colors and logo within minutes.
The saying goes that “knowledge is power” but we also acknowledge that the actual implementation of knowledge is more key. With that being said, these are some of the best digital marketing tools that we have tried but be sure to visit the sites and do your own research. See what fits your marketing scheme and start testing them out.
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